NL0406C - Overview

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NL0406C - Overview

NL0406C: CONTINUING ED CHRONICLE™ -- APRIL 2006

Disease Promotion and Pharmaceutical Marketing

6 contact hours

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OBJECTIVES

A. Discuss how pharmaceutical public awareness campaigns are turning the worried well into the worried sick.

B. Discuss current marketing strategies of pharmaceutical companies, including:

1. DTC (Direct To Consumer)
2. Patient Advocacy Groups
3. Drug Promotion Campaigns

OUTLINES

ARTICLE #1: Selling Sickness

ARTICLE #2: Disease Mongering

Buzz for Drugs

What Women

Disease Awareness

ARTICLE #3: “Direct-to-Consumer" (DTC) Advertising: Is It Helping or Hurting?”

ARTICLE #4: Prescription Drugs and Mass Media Advertising, 2000

ARTICLE #5: Is Psychiatry for Sale? An Examination of the Influence of the Pharmaceutical Industry on Academic and Practical Psychiatry.

SUMMARY

BACKGROUND

1. The place of drug treatment in modern psychiatry
2. Recent developments

INFLUENCE OF THE PHARMACEUTICAL INDUSTRY

1. The Medical Profession
2. Medical research
3. The Public and Patient Groups
4. Political Institutions

ADVERSE EFFECTS ON PSYCHIATRY

I The Promotion of Biological Psychiatry
II Expanding Mental Disorders
III Neglect of Adverse Effects

CRITICISM OF THE INFLUENCE OF THE PHARMACEUTICAL INDUSTRY

WHAT SHOULD PSYCHIATRISTS DO?

CONCLUSIONS